Justin Baker is the marketing director at golds gym. His career has covered the Donald Trump organization, Carlisle, along with many other high-end brands over the years. He's dealt with social media, television advertising, and magazine/print advertising. AF2 films have done hundreds of videos for his organizations. In this interview Justin will cover his inspiration and some tips on what works for him and his career.
1. What inspires me – Justin Baker – AF2 Films – Andrew Forster
This interview was a candid conversation between an award-winning real estate agent
Learning from others is incredibly important because if we think we have all the answers, it makes us the bigger fools.
Here’s an example of the Mercedes-Benz car that Justin talked about in his interview. The reason for doing this car is to show the world that they had innovation, but also to entertain people on the Mercedes-Benz brand at the same time.
Is Mercedes going to start mass-producing this car? Unlikely, and yet is a great story, and get people thinking about Mercedes as a brand.
Also, they are letting the world into their research and development for future cars, which they will design for mass production. This is Educating and entertaining people on the brand, and the debts that are willing to go to keep up with the automobile industry. It’s great for the company and is great for the end-user the client.
2. Learn from others
One of the key factors with learning anything is checking out the other guy. At AF2 were constantly looking for new ways to improve the quality of our service and a lot of that is research and development online. We live in a world of constant change I would recommend any client to check the competition and see what they're up to. Learn from the other guy, and add to the industry by creating a better system for what you've learned. Here is an example of an extremely clever video marketing a? (Find the right video close()
3. Justin Baker- They don’t know where to start AF2 films
Not knowing where to start is a common problem. This is why it is good to collaborate with professional outside sources. We live in two worlds; the outside world/brick-and-mortar and virtual world which is video production, social media, and online marketing. More and more these two worlds are melting into one message, but because of the constant changes the only way to keep up is to collaborate with professional organizations like AF2 films where we spent a lot of our time studying the new trends
4. How do you hold accountable for the spend
Measuring spending is always subjective and complicated in any business. In the case of Justin At Golds Gym the spend is measured monthly based on the membership sign-ups. This is done by distributing content on social media platforms and monitoring the number of views/impressions that that content gets. At AF2 films we are constantly reminding our clients that sales is in about millions often about a few. If someone spends hundred dollars on media and gets a $1000 sale they spend lots of money on media. The important thing to remember is because we are's more more going online with our shopping and client experience, we rely more and more on the first impressions of the media that the company produces. Example: I want to go to a gym and there are 10 choices in my area. I know that if I walk in the door any gym thinking to try to sign me up. So I choose to locations to visit; this is decided by what kind of media that I see with my research. 10 gyms in the location I live, too gyms are selected because of their presentation done on line. This would be a typical client experience. Which is why endorsements from the members are so important.
5. I would advocate for the video I think is emerging becoming a bigger part of marketing.
All media has its place, pictures, written, social, but video production is the most powerful tool for getting a message across. It is an evolving art/science and often is connected to pictures/graphics as well as blogs and written content like the one that you are reading right now. One thing that separates video from the rest is that it is a standalone package: meaning it can be moved around many locations online such as social, YouTube, internal web, and email.
6 . Story has to come first, everything else is secondary.
The Story If it doesn't make you, laugh, cry or think about the product or the underlying message that story has failed. A lot of corporate videos done by very large companies have terrible stories that are beautifully shot. At the same time some of them are amazing stories and beautifully shot. The quality of the picture and even the sound come second to the story. We have to do make them laugh and cry or think to be successful. Story has to come first, everything else is second.